The BIOND in Biondolillo sounds like "beyond" as in John's collaborative approach and commitment to customer service goes above and biond.  He understands the whims and demands of your client, the self imposed, lofty creative expectations of you and your team,  the elusiveness of the distracted audience you're trying to reach.  Storytelling that goes above and.....yeah, you get it.  

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Some other words that describe John are comedic, quirky, everyman, dry, a natural character.